Using YouTube To Advertise Your Book

YouTube advertisingAny author who wants to advertise their book needs to consider doing this on YouTube. While people may consider YouTube to be the wrong medium for book advertising it’s really a great opportunity for writers. For one, you don’t have to worry about paying for the advertising, YouTube is a free forum after all and it doesn’t take a great deal of time or effort to create a great video to post. Below are five ways that you can use YouTube to advertise your book.

Videotape a Book Signing

People always want to read something that others are reading. After all, if many people already find a book interesting, then it must be worth the money for the book. Avid readers in particular tend to follow the herd when it comes to the books that they read. If this were not so, there would be no need for popular book lists worldwide. So have a friend or colleague make a video of you signing your latest offering for the masses and you’ll find your sales do increase.

Record a Reading

Many authors offer a reading of their book at bookstores. If you haven’t done so yet then you need to get a bookstore to let you offer a reading before or after your book signing and you must video tape it. When you are done, then you can edit it down and post it to YouTube for your potential reader’s to view. This will give them an idea on the content of the book and what it will offer your readers.

Create a Playlist

You also should create playlists, one based on the videos you have taken in regards to your own work and another that deals with the same subject matter that you write about. These playlists can be viewed by those who go to your channel. It will also help you to get more views on your own videos and these views are very important to the ranking of the video on YouTube’s search engine. The only other way to get more views is by buying them online.

Show Your Expertise

When writing, you have an area of expertise that you can take advantage of. It does not matter what the subject is, this is your area where you are the most knowledgeable. Make some videos that talks about your area of expertise and post them to YouTube. You can even create tutorials if that is appropriate for your style of writing. You can use a computer webcam to make great videos with a limited amount of production costs.

Create a Trailer for Your Book

Everyone loves a trailer like the ones you see offered by movies. You can also post book trailers for your potential readers and the best aspect of this is that you can share this video much easier on other social media sites from YouTube. You don’t have to upload it multiple times; there are buttons on the site that will allow you to share directly with other social media like Facebook and Twitter.

Every author should be promoting and advertising their book on YouTube if they want to have more success.


Sherry Jones has been an avid blogger for ten years and is becoming an expert at YouTube.

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Acknowledgements: This blog post is by Sherry Jones, wh more...

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