Descargar EBOOK Leading digital: turning technology into business transformation autor VV.AA. gratis online


Descargar EBOOK Leading digital: turning technology into business transformation autor VV.AA. gratis online Título Del Libro: Leading digital: turning technology into business transformation
El autor del libro: VV.AA.
El editor: HARVARD BUSINESS SCHOOL PUBLISHING
ISBN 13: 9781625272478
Idioma del libro: ES
El formato de libro: PDF, Epub, Doc, Txt
El tamaño del archivo: 839 Kb

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Become a Digital Master--No Matter What Business You're In. If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In "Leading Digital," authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: How to engage better with your customers, How to digitally enhance operations, How to create a digital vision, and How to govern your digital activities. The book also includes an extensive step-by-step transformation playbook for leaders to follow. "Leading Digital" is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.


El autor es VV.AA. escribió un interesante libro titulado Leading digital: turning technology into business transformation. El libro de la publicó la editorial HARVARD BUSINESS SCHOOL PUBLISHING, y en este momento por el libro de Leading digital: turning technology into business transformation PDF ISBN (9781625272478) es necesario pagar 36.80 euros por copia. Sin embargo, en nuestro sitio, Le ofrecemos descargar el libro Leading digital: turning technology into business transformation EPUB y otros formatos totalmente gratis para leer en el ordenador u otros dispositivos electrónicos. Con nosotros usted puede encontrar otros libros del autor VV.AA., que te pueden gustar, igual que el libro de Leading digital: turning technology into business transformation EPUB. Únete a nuestra comunidad y recibe gratis el libro de Leading digital: turning technology into business transformation EPUB y otros, no menos interesantes de la edición.




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Reseñas de libro Leading digital: turning technology into business transformation


Javier

Yo probablemente algo que no entiendo.

Sergio

en general no me gustó este libro

Rocio

Es un libro que vale la pena leer!

Miguel

Nuestro libro favorito

Irene

Útil de un libro para la liberación de las emociones negativas y de la obtención de la alegría.




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Descargar EBOOK Leading digital: turning technology into business transformation autor VV.AA. gratis online

PDF: leading-digital-turning-technology-into-business-transformation.pdf Leading digital: turning technology into business transformation PDF
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DOC: leading-digital-turning-technology-into-business-transformation.doc Leading digital: turning technology into business transformation DOC
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