Descargar EBOOK The heineken story: the remarkably refreshing tale of the beer that conquered the world autor BARBARA SMIT gratis online


Descargar EBOOK The heineken story: the remarkably refreshing tale of the beer that conquered the world autor BARBARA SMIT gratis online Título Del Libro: The heineken story: the remarkably refreshing tale of the beer that conquered the world
El autor del libro: BARBARA SMIT
El editor: PROFILE BOOKS
ISBN 13: 9781781253601
Idioma del libro: ES
El formato de libro: PDF, Epub, Doc, Txt
El tamaño del archivo: 831 Kb

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Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand.

Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, The Heineken Story tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position. From spectacular takeovers and inspired marketing campaigns, to a kidnapping that brought in the largest ransom ever paid for an individual, this is a gripping account of the battle for the international beer market.

Barbara Smit has experience writing on family drama, marketing and consumer culture, and in The Heineken Story she has put together a narrative that is meticulously researched, and fizzing with competition, personalities and betrayal.


El autor es BARBARA SMIT escribió un interesante libro titulado The heineken story: the remarkably refreshing tale of the beer that conquered the world. El libro de la publicó la editorial PROFILE BOOKS, y en este momento por el libro de The heineken story: the remarkably refreshing tale of the beer that conquered the world PDF ISBN (9781781253601) es necesario pagar 14.60 euros por copia. Sin embargo, en nuestro sitio, Le ofrecemos descargar el libro The heineken story: the remarkably refreshing tale of the beer that conquered the world EPUB y otros formatos totalmente gratis para leer en el ordenador u otros dispositivos electrónicos. Con nosotros usted puede encontrar otros libros del autor BARBARA SMIT, que te pueden gustar, igual que el libro de The heineken story: the remarkably refreshing tale of the beer that conquered the world EPUB. Únete a nuestra comunidad y recibe gratis el libro de The heineken story: the remarkably refreshing tale of the beer that conquered the world EPUB y otros, no menos interesantes de la edición.




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Reseñas de libro The heineken story: the remarkably refreshing tale of the beer that conquered the world


Javier

Este libro vale la pena leer!

Alvaro

Este libro ha cambiado mi vida!

Irene

Es difícil para mí llamar a este libro "best seller", pero leer es interesante.

Raul

Pensaba que el otro cascarón vacío, pero resultó que el libro no es tan malo.

Marta

El tiempo pasaba volando.




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Descargar EBOOK The heineken story: the remarkably refreshing tale of the beer that conquered the world autor BARBARA SMIT gratis online

PDF: the-heineken-story-the-remarkably-refreshing-tale-of-the-beer-that-conquered-the-world.pdf The heineken story: the remarkably refreshing tale of the beer that conquered the world PDF
EPUB: the-heineken-story-the-remarkably-refreshing-tale-of-the-beer-that-conquered-the-world.epub The heineken story: the remarkably refreshing tale of the beer that conquered the world EPUB
DOC: the-heineken-story-the-remarkably-refreshing-tale-of-the-beer-that-conquered-the-world.doc The heineken story: the remarkably refreshing tale of the beer that conquered the world DOC
TXT: the-heineken-story-the-remarkably-refreshing-tale-of-the-beer-that-conquered-the-world.txt The heineken story: the remarkably refreshing tale of the beer that conquered the world TXT